# Klira

> Klira is a UK-based personalised prescription skincare service, created by consultant dermatologists and dermatology nurse consultants. Formulations are freshly made and delivered monthly, combining clinical-grade active ingredients with an accessible, subscription-based model. Klira's mission is to open up access to bespoke, evidence-based dermatology, without the waiting room.

## About Klira

Klira operates as the dermatology clinic of the future. Customers receive a fully personalised prescription formula, developed following a detailed skin assessment and reviewed by the clinical team. Every formulation is unique to the individual, freshly compounded, and adjusted over time as the skin responds to treatment.

Founded by Dr. Emma Craythorne, Consultant Dermatologist, Klira brings prescription-level skincare, previously available only through private clinics, directly to consumers at home.

## Products & Services

- [The Klira Special](https://klira.skin/products/the-klira-special): Bespoke prescription evening routine formula. The core product. Personalised at the ingredient and concentration level by the dermatology team. Available on monthly, quarterly, and annual subscription plans.
- [The Dayscript](https://klira.skin/products/the-day-script): A 7-in-1 morning skincare routine with SPF50 PA++++. Designed to complement The Klira Special.
- [The Body Special](https://klira.skin/products/the-body-special): Precision prescription cream for the chest and hands.
- [Gift Cards](https://klira.skin/products/gift-card): Gift a Klira membership or product.

## How It Works

- [How It Works](https://klira.skin/pages/how-it-works): Step-by-step overview of the Klira process, from skin assessment to formulation to delivery.

The process:
1. Complete the SkinSize diagnostic skin assessment.
2. A dermatology nurse consultant reviews your results and designs a bespoke formula.
3. Your prescription is freshly compounded and dispatched monthly.
4. The clinical team monitors progress and adjusts your formula over time.
5. Video consultations with the dermatology team are included in annual plans.

## Ingredients

- [Ingredients](https://klira.skin/pages/ingredients): Full breakdown of active and supporting ingredients used in Klira formulations.

Key prescription actives include:
- **Tretinoin (Retinoic Acid)** — 20 to 100 times more potent than OTC retinol; FDA-approved; accelerates cell turnover and thickens the epidermis.
- **Azelaic Acid** — Exfoliates, reduces comedones, anti-inflammatory and antioxidant; treats acne, rosacea, and pigmentation.
- **Hydroquinone** — Prescription-grade melanin inhibitor for melasma and pigmentation.
- **Ivermectin** — Gold standard treatment for inflammatory rosacea; dual anti-inflammatory and anti-parasitic action.
- **Hyaluronic Acid** — Barrier repair and deep hydration.
- **Ceramides & Cholesterol** — Formulated in a 1:2:1 ratio to mirror the skin's natural barrier.

Supporting ingredients include glycerin, aloe, shea butter, collagen peptides, squalene, and caprylic triglyceride.

Every ingredient serves a defined clinical purpose. Nothing is included for aesthetic or marketing reasons alone.

## Clinical Content & Education

- [The Clinical Review](https://klira.skin/blog): Klira's editorial publication. Evidence-based articles on skin health, ingredients, dermatology treatments, and lifestyle factors written by the clinical team.
- [FAQs](https://klira.skin/faqs): Answers to common questions on the adjustment period, expected timelines, active ingredients, SPF, and lifestyle compatibility.

Key clinical guidance:
- An initial adjustment period of up to 6 weeks is normal, involving dryness and purging as actives exfoliate.
- Visible skin improvements typically appear around 12 weeks.
- Fine lines and wrinkles show meaningful change after approximately 9 months of consistent use.
- SPF50 is non-negotiable during treatment. Tretinoin reverses sun damage, unprotected sun exposure interrupts the process.
- Additional exfoliants and active ingredients should not be used alongside a Klira prescription.

## Membership & Subscriptions

Klira operates on a subscription model. Plans are available monthly, quarterly (Auto Replenish), and annually (Save 21%). Annual members receive video consultations with the dermatology team as part of their plan. A referral programme and member benefits are available to existing subscribers.

## Contact & Support

- [klira.skin](https://klira.skin/)
- Year-round dermatology team support is included for all members.