
What are actives in skincare?
Every skincare product starts degrading once it’s opened. Too often we can find ourselves acting as if every bottle contains a perfect, unchanging supply. And worse,
Dr. Ellie Rashid is a leading dermatologist specializing in a wide range of skin conditions, including paediatric dermatology, hidradenitis suppurativa, mole checks, acne, rosacea, eczema, psoriasis, and pigmentation disorders such as vitiligo and melasma.
She is the Joint Training Program Director for specialist dermatology training in London and serves as the Medical Director for Klira Pro. Dr. Rashid is highly skilled in both general dermatology and biologics, providing expert care to patients of all ages.

Every skincare product starts degrading once it’s opened. Too often we can find ourselves acting as if every bottle contains a perfect, unchanging supply. And worse,

Every skincare product starts degrading once it’s opened. Too often we can find ourselves acting as if every bottle contains a perfect, unchanging supply. And

Winter is officially here, out summer wardrobes are packed away and we’re reintroducing our sweaters to the world. And it’s not just our wardrobes undergoing

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Dermatologist's notes on skincare and lifestyle

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The ingredients in your special

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The best-in-class practitioners, from our diary to yours
All of the products we recommend in Klira routines are hand-picked by Dr Emma Craythorne, based on their proven ability to work with certain SkinSizes.
Our ethos is to put efficacy above all else, so we look for well-researched products that have been proven to the highest levels.
Brands cannot pay to be featured in Klira routines, and we do not have any commercial obligations to the brands that we do feature.
We use affiliate links to direct you to purchase the brands we recommend, meaning we do receive commission on sales made via Klira, but this a generic system that does not influence in any way the brands or products that are recommended.
We are always reviewing the newest evidence and brands to market, and Klira routine recommendations will change and evolve with not only the latest science, but what is right for your SkinSize depending on season, hormonal changes and environmental factors.