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Emma Craythorne is a Consultant Dermatologist and current President of the British Cosmetic Dermatology Group, and Trustee for the Cosmetic practice standards.
Dr Craythorne has expertise in all areas of general and cosmetic dermatology, skin cancer and skin scarring. She has published her work in numerous scientific journals; Authored multiple book chapters including her own complete textbook of dermatology and is known for her additional TV appearances.
As a dermatologist I am frustrated by the waste and mis-selling in skincare. Despite all the hype around wonder ingredients, there are only a handful that actually have the power to change your skin. And even then, the ingredients alone aren’t enough. That’s why I set up Klira.
By decoding your skin in a meaningful way with our online consultation – rooted in the science of skin – and then delivering a tailored routine and formula – The Klira Special – that is not only blended to ensure maximum absorption and efficacy – but gorgeous to use, we can reveal your best ever skin. No hype, just results.
Health professionals are not operating as registered health professionals and their title or qualification is coincidental whilst providing relevant background knowledge.
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All of the products we recommend in Klira routines are hand-picked by Dr Emma Craythorne, based on their proven ability to work with certain SkinSizes.
Our ethos is to put efficacy above all else, so we look for well-researched products that have been proven to the highest levels.
Brands cannot pay to be featured in Klira routines, and we do not have any commercial obligations to the brands that we do feature.
We use affiliate links to direct you to purchase the brands we recommend, meaning we do receive commission on sales made via Klira, but this a generic system that does not influence in any way the brands or products that are recommended.
We are always reviewing the newest evidence and brands to market, and Klira routine recommendations will change and evolve with not only the latest science, but what is right for your SkinSize depending on season, hormonal changes and environmental factors.