Our contact details
Name: Klira Ltd
Address: Kemp House, 160 City Road, London EC1V 2NX

We currently collect and process the following information:
  • Personal identifiers and contacts - name and contact details
  • Payment information
  • Personal medical information
How we get the personal information and why we have it
Most of the personal information we process is provided to us directly by you for one of the following reasons:
  • To become a member of Klira we need to know your name and contact details, and for you to set up a password to allow you to log-in securely
  • We need payment information to process payment for the products and services you buy through the Klira website
  • In order to do the analysis of your skin we need you to answer our 51 question online diagnostic test, the data from which includes personal medical information
We may share this information with the Dermatology Nurse Contractors working with Klira, and Roseway Labs - our pharmacy partner - in order that they can process your prescription. We only ever share the data that is necessary for these partners to complete the task required of them.

Under the UK General Data Protection Regulation (UK GDPR), the lawful bases we rely on for processing this information are: (a) Your consent. You are able to remove your consent at any time. You can do this by contacting

How we store your personal information
Your information is securely stored. We keep the information you provide to us for the time during which you remain a member of Klira. If you no longer subscribe to the service, we will keep your data for up to 12 months in case you wish to re-join the service, we will then securely delete any sensitive health information associated with your online diagnostic test after 12 months.

Your data protection rights
Under data protection law, you have rights including:
  • Your right of access - You have the right to ask us for copies of your personal information.
  • Your right to rectification - You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.
  • Your right to erasure - You have the right to ask us to erase your personal information in certain circumstances.
  • Your right to restriction of processing - You have the right to ask us to restrict the processing of your personal information in certain circumstances.
  • Your right to object to processing - You have the the right to object to the processing of your personal information in certain circumstances.
  • Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you. Please contact us at or Klira Ltd, Kemp House, 160 City Road, London EC1V 2NX if you wish to make a request.

How to complain
If you have any concerns about our use of your personal information, you can make a complaint to us at Klira Ltd, Kemp House, 160 City Road, London EC1V 2NX.

You can also complain to the ICO if you are unhappy with how we have used your data.
The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane

Helpline number: 0303 123 1113
CO website:

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Recommending brands

All of the products we recommend in Klira routines are hand-picked by Dr Emma Craythorne, based on their proven ability to work with certain SkinSizes.

Our ethos is to put efficacy above all else, so we look for well-researched products that have been proven to the highest levels. 

Brands cannot pay to be featured in Klira routines, and we do not have any commercial obligations to the brands that we do feature. 

We use affiliate links to direct you to purchase the brands we recommend, meaning we do receive commission on sales made via Klira, but this a generic system that does not influence in any way the brands or products that are recommended.

We are always reviewing the newest evidence and brands to market, and Klira routine recommendations will change and evolve with not only the latest science, but what is right for your SkinSize depending on season, hormonal changes and environmental factors.